What Are The Benefits Of A Digital Marketer?

Digital marketers are responsible to drive brand awareness and generate leads through all available digital channels, both paid and free. These channels include the company's website, search engine results, email, display ads, and blog.
 
A digital marketer will usually be focused on a specific key performance indicator for each channel to accurately measure company performance across them all. The SEO manager measures their website's "organic" traffic. This refers to traffic from visitors who find a page on the company's website through a Google search.
 
Digital marketing today is performed by many marketing roles. A marketing agency Birmingham responsible for many of these digital marketing tactics in a small company. These strategies are often used by multiple specialists in larger organizations that focus on a single or two of the digital channels.

 
Here are some examples:
 
Digital content marketers are the creators of digital content. They are responsible for keeping track of the company's blog calendar and creating a content strategy that also includes video. They often collaborate with others in departments to ensure that all products and campaigns launched by the company are supported with promotional content via each digital channel.
 

Social Media Manager

 
It is clear that social media managers play a role in managing social media. However, it depends on which industry they are working in. Social media managers set a posting schedule that includes written and visual content. This employee may work with the content market specialist to devise a strategy for posting content on each social network.

SEO Manager

 
SEO managers help businesses rank higher on Google. The person could work directly with content writers to ensure that their content ranks well on Google, even if they also post it on social media.
 

Marketing Automation Coordinator

 
The marketing automation coordinator is responsible for selecting and managing the software that allows all members of the marketing team to track the growth of their businesses and understand customers' behaviours. Since many of these marketing operations may be done separately, it's crucial that someone can manage and group digital activities into campaigns.
 

Is digital marketing effective for all businesses?

 
Digital marketing can be used by any company in any industry. Digital marketing applies to any industry, regardless of the product or service you sell. It involves creating buyer personas that identify the needs and providing valuable content online. It doesn't necessarily mean that all businesses should use the same digital marketing strategy.
 

B2C Digital Marketing

 
Depending on the product price of your products, you may be business-to-consumer (B2C). Your digital marketing goals should aim to bring people to your website and make them customers.
 
Therefore, your focus is less on 'leads’ in traditional terms and more on creating an accelerated buyer’s journey from the moment someone arrives on your website to the moment they make their purchase. This could mean that your product features will be higher up in the content marketing funnel than they would for a business in B2B. You may need to use more calls-to-action (CTAs).
 
B2C businesses often find Instagram and Pinterest more valuable than LinkedIn business-focused channels.

B2B Digital Marketing

 
B2B companies will likely focus their digital marketing efforts on lead generation online. The ultimate goal is for people to reach a salesperson. Therefore, your marketing strategy must attract and convert the best leads to your salespeople through your website and the supporting digital channels.
 
Your website is not the only thing you should be focusing on. Instead, focus your efforts on business-focused channels such as LinkedIn. This will allow you to reach your audience online.